BMW Luxury Excellence Pavilion in Malaysia for the very first

BMW Group Malaysia will present the BMW Luxury Excellence Pavilion ON 22nd February for the very first time in Malaysia. The unique, one of a kind fascination programme will unveil the BMW Concept 8 Series for the very first time not only in Malaysia but in South East Asia.

Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “We're very excited to be able to bring the BMW Luxury Excellence Pavilion to Malaysia later this month. The pavilion is a one of a kind experiential programme which was recently presented in Toronto, Canada and now makes its way to Malaysia. The pavilion shares our vision of the luxurious appeal of our brand and for the very first time in South East Asia, will unveil one of our newest concept vehicles, the BMW Concept 8 Series."

Han added that the BMW Concept 8 Series demonstrates the harmonious relationship between razor sharp dynamics and modern luxury in one vehicle as well as strengthens the BMW Group's leadership in the luxury class. "As Adrian van Hooydonk, Senior Vice President at BMW Group Design describes the BMW Concept 8 Series - it's a slice of pure automotive fascination and showcases a new approach to the use of forms on the car's surfacing to make a forceful statement and create a model brimming with character. In short, the BMW Concept 8 Series is completely a driver's car and clearly communicates Sheer Driving Pleasure in the most luxurious way." said Han.